Los Angeles Football Club (LAFC) is an MLS soccer club serving the greater Los Angeles area, everybody is entitled to apply for this job Click, whether you’re residing in Los Angeles or another state in the US, working for the Los Angeles Football Club (LAFC) is more than just a job.
It’s a calling. If you’re ready to be part of something bigger than yourself, then we want you on board. Los Angeles Football Club is here. We are building a world-class soccer club, giving fans an unrivaled experience and bringing Los Angeles together through the world’s game. Find out more about LAFC today.
- A Bachelor’s degree from an accredited College/University is required, and a major in Business or Marketing is preferred.
- Minimum of 4-6 year’s experience in event and entertainment marketing or related work required; within live concert/professional sports setting preferred.
- Detail-oriented with excellent performance and time management skills.
- Ability to multi-task and make sound decisions in a fast-paced and unstructured environment with frequent interruptions and demanding deadlines.
- Strong interpersonal skills with the ability to build positive relationships and interact with internal and external clients across all levels.
- Strong organizational skills with the ability to prioritize projects effectively and efficiently.
- Experience with WordPress CMS and comfortable with front-end web development.
- Knowledge of Salesforce and Salesforce Marketing Cloud or similar email marketing platforms.
- Working knowledge of Ticketmaster and associated platforms.
- Must possess exceptional communication skills – both verbal and written.
- Must be able to work nights, weekends, and holidays as the event calendar requires.
- Bilingual in Spanish is a plus.
- Plan, produce, and oversee the execution of marketing and communications plan activities including advertising, media, promotions, digital, and collateral materials for all non-LAFC and non ACFC events at Banc of California Stadium and the surrounding park.
- Responsible for the development and maintenance of all shows and promotions on the Stadium website and all other digital marketing assets.
- Responsible for analyzing past performances of related events to determine how to reach the targeted demographic for maximum ticket sales.
- Collaborate with the booking team to create unique pitches to entice promoters, agents, managers, and artists to choose Banc of California Stadium as their next play.
- Identify strategic marketing partners and opportunities to maximize market exposure.
- Work closely with promoters and producers to provide pertinent market research and interpretation of data.
- Cultivate strong working relationships with multiple partners across the country, including promoters, management teams, booking agencies, and other industry stakeholders.
- Develop a deep and mutually beneficial working relationship with key entities such as Angel City FC, The Office of Exposition Park, Los Angeles Memorial Coliseum, and the University of Southern California to maximize cross-promotional opportunities.
- Responsible for maintaining social media accounts and activity, crafting promotional announcements, organizing promotional events, and crafting written material for press releases, trade show collateral, and magazine ads.
- Manage the design and execution of targeted email campaigns for the database regarding upcoming event information.
- Manage the maintenance and growth of the Stadium consumer database.
- Work closely with the promoter’s marketing contacts to manage all digital advertising campaigns including Facebook, Google, Retargeting, etc. as directed by the show’s marketing plan.
- Work with all media sales representatives to measure campaign effectiveness and achieve maximum ROI.
- Compile invoices, reports, and other related materials for show settlements.
- Work with production and venue staff to manage pre-show and day-of-show marketing and press activities.
- Other duties as assigned by the Manager.
Los Angeles Football Club (LAFC) website: lafc.com